Navigating Change: Strategic Fit and Transformation in ASEAN Aviation

 

 

A Routledge Book by Dr. Thai Binh Tran

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Navigating Change: Strategic Fit and Transformation in ASEAN Aviation is a forthcoming scholarly book authored by Dr. Thai Binh Tran and contracted by Routledge (Taylor & Francis Group, UK), one of the world's leading academic publishers.

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Developed from Dr. Tran's doctoral dissertation at the University of Poitiers (France), the book investigates how airlines across Southeast Asia adapt strategically to market liberalization, increasing competition, stakeholder pressures, and technological disruption in a rapidly evolving aviation environment.

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The book contributes to both academic research and industry practice by examining strategic transformation within ASEAN airlines and proposing a practical framework for achieving strategic fit in dynamic markets.

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Book Overview

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The ASEAN aviation industry has undergone significant transformation over the past two decades, driven by deregulation, the ASEAN Open Skies framework, technological advancement, and changing customer expectations.

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Through a combination of executive interviews, passenger surveys, and multiple case studies, this book explores how airlines respond to these challenges and identifies the factors that influence long-term competitiveness and organizational sustainability.

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A central contribution of the book is the development of a Five-Pillar Strategic Fit Model, which explains how airlines align internal capabilities with external environmental conditions to achieve sustainable performance.

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The five pillars include:

• Business Growth

• Internal Improvement

• Cost Efficiency

• Stakeholder Engagement

• Technological Innovation

 

Key Themes

 

Strategic Management in ASEAN Aviation

Examines how airlines navigate changing market conditions, liberalization policies, and competitive pressures across Southeast Asia.

 

ASEAN Open Skies and Regional Integration

Explores the implications of aviation liberalization and regional cooperation on airline strategy and industry development.

 

Stakeholder-Oriented Strategic Alignment

Investigates the influence of governments, customers, competitors, employees, investors, and regulators on strategic decision-making.

 

Airline Business Model Transformation

Analyzes strategic adaptation in both full-service and low-cost airline operations.

 

Environmental and Competitive Pressures

Evaluates how technological disruption, sustainability challenges, and market dynamics shape organizational responses.

 

Strategic Fit Framework

Introduces and validates the Five-Pillar Strategic Fit Model as a practical tool for managers and policymakers.

 

Chapter Structure

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The book comprises ten chapters covering:

1. ASEAN Aviation Context and Strategic Change

2. Strategic Alignment and Stakeholder Perspectives

3. ASEAN Open Skies and Industry Transformation

4. Research Design, Data Collection and Case Studies

5. Strategic Practices in Full-Service Airlines

6. Strategic Practices in Low-Cost Airlines

7. Environmental Challenges and Stakeholder Pressures

8. The Five-Pillar Strategic Fit Model

9. Implications for Managers and Policymakers

10. Conclusions and Future Research Directions

 

Intended Audience

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This book is written for:

• Aviation researchers and academics

• Airline executives and managers

• Aviation policymakers and regulators

• Aviation economics and management students

• Professionals interested in airline strategy and transformation

 

Book Information

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Title: Navigating Change: Strategic Fit and Transformation in ASEAN Aviation

Author: Dr. Thai Binh Tran

Publisher: Routledge (Taylor & Francis Group, United Kingdom)

Status: Contracted Manuscript

 

The manuscript reflects international academic standards and bridges rigorous research with practical industry relevance, providing insights for the future development of ASEAN aviation.